Conventions Of A Trailer

• What I expect to see in a teaser trailer is a kind of storyline of the film to give you a brief idea what its about but you don't want it to give to much away cos then it will make you want to go and watch it.
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  Teaser trailers differ within different genres for example a rom-com trailer is more likely to give the storyline away a bit more than what a horror would, this is because in some horror trailers its kind of a mystery to what is happening to people or who i killing people. Also different genres have different convention like in a horror you would expect to see people being killed where as in a dance flick you would expect to see dance
• In a teaser trailer there will always be shots from the film, and it also tells you the certificate of the film and when the film will be out in cinema. In some teaser trailers you expect to hear a voice over, and a teaser trailer is usually no longer than 2 minutes long.

Media Language

• At the start of the trailer its starts with establishing shots of the area of where the house is hes doing the exorcism at, it then cuts to a mid shot of the girls brother talking to the priest while he is sat in the car, it then cuts to a shot of the house and then a shot of him meeting her dad then a shot of the girl upset. It then cuts to a shot of them doing some sort of exorcism. Gradually as the trailer goes on the girl gets more and more possessed, there is a shot where she gets hold of the camera before she murders that cat. As they are doing the exorcism it cuts to a scary face with a red tint to it which i presume is the demon that is possessing the young girl. At the end of the trailer she jumps toward the camera which really makes you jump. It then cuts to them running toward the fire very quickly. The cuts are very quick which in a way drums the images into your head.
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• At the start of the trailer during the establishing shots theirs a voice over from the priest explaining where he is going and what he expects to find while he is there. During the shots of the possessed girl in the film there is a mixture of diegetic and non diegetic sound, non diegetic being the soundtrack which is parallel sound as it goes with whats going on, the diegetic sound being the screaming and panicing which is on screen sound and at some parts in the trailer off screen, there is also a voice over on some of the title shots in the trailer which is non diegetic.
• Editing is used in the trailer to show the girl at different stages of her being possessed, the more the demon takes over her the faster the edit transitions which shows panic and makes it scary and jumpy.
• The setting in the trailer is shown in various establishing shots throughout the trailer, you can tell straight away that it is a horror from the start of the trailer. Also the setting in the trailer suggests its going to be a horror

Audience

• The audience for the film will be teenagers and people that enjoy watching horror films. the film is rated a 15 which sometimes puts adults off watching it because they wont think its very scary, although adults that enjoyed the film the exorcist might feel the need to come and see it as it is along the same storyline.

Representation

• The possessed girl in the trailer is represented as dangerous, scary and very out of control, the priest wanting to help her is seen as helpless in the trailer as everything he does seems to just make the girl even worse. her father who is shown briefly in the trailer is shown as concerned and upset at how unwell his daughter is.

Narrative

• The story is about a young girl who gets possessed by a demon, as the demon takes over her she gets worse and worse, the priest who comes to help her realise that this is going to be a lot harder than it looks. Eventually she sets out the kill the people trying to help her. This follows todorovs narrative theory with the equilibrium, disruption, peaks and troughs, the climax then the equilibrium restored.
• Looking at the trailer you can tell the film is closed structured, it is also multistrand because there is more than one main character in the film.
• It will be a passive audience as they wont really have to think about the film they just sit and watch it. I think for the socio economic grouping students will be most likely to watch it as it targets towards teenagers.
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• The genre of the film is Horror.
• You can tell this is the genre of the film because of the setting the lighting and colours that are used in the trailer.The majority of horror film trailers have a really eerie creepy soundtrack which also gives it away.